There is no shortage of advantages to selling a product or service via an eCommerce platform. At the same time,…
Promoting and advertising your online store takes a lot of time, effort and resources. You need to have great visuals,…
This post is brought to you by Danielle Lear- a member of the Proonto community – check out her personal…
I’m sure you have heard the expression, “that person could sell ice to an Eskimo,” but how did that person…
This has been a big week for online retailers. From Black Friday through Cyber Monday and with Small Business Saturday…
Are you capturing what you need to know about your existing customers as they visit your website and stores? Customers…
The traditional commerce model, especially for a big business, rests upon specialization. Every task has a department, and these departments…
Magento 2 has only been used by a very small number of merchants so far, and still has a great…
The year is 2039, according to Ray Kurzwiel, head of engineering at Google, and we already have machine enhanced humans…
It often happens that retailers inevitably come to the conclusion that their current platform cannot keep up with competition and customers’ expectations & needs. That’s when they begin to consider re-platforming.
To help our readers fully understand what re-platforming is exactly, when one needs to start considering it and what is the best way to do it, I sat down with one of the field’s experts, Mr John Costello. John gave me and thus you, all the info you need to make the right and educated decisions when it comes to replatforming.
A customer experience is determined by how customers perceive their interactions with your company. A good customer experience is one that customers feel is useful, usable and enjoyable.
But how can eCommerce companies make sure their customers receive a useful, usable and enjoyable experience?
“Having a live chat software on your website never promises it will be easy and profitable to man it. Also, the big promise that comes with live chat to increase conversion is out of reach for many merchants”
Can you identify with this statement? Well, you are definitely not the only one!
Proonto’s COO Yoel Feldman, sat down with Kunle Campbell from 2X eCommerce and explained all about how Proonto faces these challenges.
Yoel explains how every eCommerce business, with any kind of budget, can staff and operate a live chat software in the most profitable and convenient way.
Can you identify with this statement? Well, you are definitely not the only one!
Higher levels of expertise, cost effectiveness, efficiency- these are just some of the reasons virtual team (VT) building has become so popular in the last ten years.
But despite the clear benefits, there are still aspects of VT that prevent businesses from choosing it.
However, we at Proonto believe that with creativity and hard work, a solution can be found to every problem and challenge.
In the list below we confronted the most known challenges of virtual team building and most importantly- how we solve them.
Welcome back to part #2! Last week I covered skin care, so now prepare yourselves for this week guide: regulated home medical products: pain relief systems / hair removal system / skin rejuvenation systems .
All of these products are for people with pre existing problems.
These are clients that have probably tried doctors and products in the past, so from the beginning they are going to be cautious.
For this reason alone you have to be factual, compliant to their needs and relate to the results that they desire.
Buying skin care on or off line can be a chore. You need to know your skin type, ingredients, how much to use and when.
For selling skin care online you need to answer all of these questions and more but at the same time, build your client’s confidence in buying online without actually touching the product.
A customer who is looking at health and beauty products online generally falls under two categories:
Someone who wants to rejuvenate their skin for longer ( look younger)
Someone who suffers from a skin condition that would like to solve this ongoing issue.
Both are curious at how this can be achieved ( many have tried products in the past and want to know how your’s are different).
Lets split the two categories so that you can see each technique I use for selling skin care online:
This following post was written by Andrew Pinner from Frooition.
Most well-known for designing eBay Templates, Frooition have had over 10 years’ experience developing eBay templates that increase sales.
How does a design increase sales?
There are a number of features that help increase sales, and ultimately it does differ depending upon the product.
Design will increase sales through the following techniques:
As we know, when it comes to online shopping, scientist have been able to reveal some of the most introverted and critical consumer insights & thoughts.
That means they supplied us with the first step towards optimizing our website which as we all know optimally leads to conversion rate increase. However the second step is to learn how to use that information to our advantage, which means taking the theoretical material and processing it into practical changes and actions.
And most importantly- how can we answer to our customers most inner and unconscious desires?
“Always remember that you are absolutely unique. Just like everyone else.”
I’m quite sure that when Margaret Mead said this wonderful sentence she did not refer to eCommerce, but if the shoe fits…
Competition in the eCommerce business can be harsh and exhausting, but it can also act as an incentive. Push yourself and your team to provide customers with the best experience because eventually that is what will make you stand out.
Have a look at this list below and see how you can use your website to upgrade your customer experience.
Imagine walking into an average sized brick and mortar store.
You walk in confidently as you know exactly what you want.
But after walking around for a few minutes, you begin to feel frustrated because you just can’t find what you’re looking for. There are so many options, models and colors that you begin to feel a bit overwhelmed.
However, the thing that annoys you most is that there are no salespeople around offering to help you with your purchase.
So naturally, you exit the store with no intention of ever coming back.
Sound harsh right? Well, when you don’t staff your online store with qualified sales and customer service associates it’s kind of the same deal.
Don’t get me wrong, there are substantial differences between a brick and mortar store to an online one, but why should having qualified personal be a privilege only physical stores get to enjoy?
Don’t you think online stores should be able to offer their customers the same friendly, personalized and efficient service as brick and mortar stores do?
We are all familiar with the ‘dry’ definition of Customer Experience. We all know that it is the sum of all interactions a customer has with a brand across all channels and at various touch points. We have also learned that the experience is defined by the customers and their memories from the entire process.
However, knowing what is considered a good customer experience does not assure that one knows how to provide it.
Creating a good customer experience means understanding and nurturing each and every touch point, which means that the quality of the experience depends on many variables.
So what touch points are important to your customers, and how can you make sure they have everything your customers want?
This week on our Guest Post, Angelica Valentine from Wiser explains all about ‘repricing’ and how online stores can use this method to rise above all competition.
Don’t wait for visitors & customers to reach out to you, as many of them won’t. Be Proactive, but follow these rules for maximum effect and result.
This week on our guest blog post, Digital Marketing Entrepreneur and Consultant Evan Weber explains all there is to know about Affiliate Programs and how to utilize them best.
Launching an affiliate program can be a great idea for ecommerce websites to increase traffic and sales through a large diversity of traffic sources.
Affiliate marketing has been around for more than 10 years and really just started as a way to compensate traffic referrers who were sending business through to various types of websites. It has steadily evolved with various affiliate networks and tracking platforms into a huge channel in the commerce industry.
So what should you do as a merchant or advertiser looking to launch into affiliate marketing?
For some reason, we have a constant fascination about the future. We desire to know what will happen, when and how- and no matter what, we just can’t get enough.
If you go through the pages of history you will see numerous examples of famous people trying to predict the future. Granted, some of them turned out to be true and some completely off track, but in both cases these predictions affected our lives and the choices we made, and still make.
One of these predictions, which has been seen and heard almost everywhere this past year, is the one claiming that in 2030, 50% of the jobs we know today will disappear. The main cause for this predicament is and will continue to be the technological progress and the automation of jobs.
So how is this going to affect us?
Marzil Menasche, a Proonto top selling sales associate writes about what a live chat agent must know and do in order to provide customers with a consistently good customer experience.
Being a sales associate in this day and age can be a rather challenging task.
On the one hand, you face customers that are impatient than ever and other hand they still demand impeccable service throughout their shopping journey.
So what’s left for us sales associates, is to understand how we can provide excellent service and make sure our customers leave our site/ store satisfied and with the full intention to come back.
Would you be surprised to know that the world’s first video chat was conducted way back in 1936?
Of course it was nothing like the video chat we know today, but nevertheless, that’s where it started. That’s when people first realized the emotional and practical power live video chat has.
Even though the video chat we use today is much more advanced, the basic idea stays the same; eye contact generates trust.
That’s why in the past few years we’ve been seeing more and more eCommerce businesses using live video chat to communicate with their customer. Live video chat simulates a physical store front and gives the customer the possibility to speak to a real person.
Physical stores provide customers with a unique experience that allows them to embrace and connect to a brand, as well as engage with sales assistants who provide support and advice, encouraging and providing shoppers enthusiasm with their new purchases.
If you’ve been in the eCommerce business for more than one day, then you must have heard of or encountered online businesses who know how to successfully utilize today’s technology and eCommerce tools to grow their business and increase revenue.
In order to save you valuable time and money- I’ve spent the last few months researching today’s hottest tools for eCommerce businesses and to make it super convenient for you, gathered them all to one FREE guidebook.