Would you be surprised to know that the world’s first video chat was conducted way back in 1936?
Of course it was nothing like the video chat we know today, but nevertheless, that’s where it started. That’s when people first realized the emotional and practical power live video chat has.
Even though the video chat we use today is much more advanced, the basic idea stays the same; eye contact generates trust.
That’s why in the past few years we’ve been seeing more and more eCommerce businesses using live video chat to communicate with their customer. Live video chat simulates a physical store front and gives the customer the possibility to speak to a real person.